Why do we ask so many questions before you come in for your appointment?

The simplest way to show diamonds is to just show you a list of available diamonds. Another option is to try and stock a selection and hope we have what you're looking for. We think we can do better.

Our goal is to determine what you're looking for before you come in, and hand pick from a vast selection of diamonds (more than any one wholesaler could inventory themselves) so we can show you a selection that is specifically for you and your tastes. In order to do this, we need to ask you some questions so we can find the best stones for you.

One of the most important factors is budget. Regardless of the size and quality you're looking for, most shoppers have budget they feel comfortable with. Letting us know your budget ensures that we pick diamonds that are real options for you.

The other important factor is shape. Many times, there may be more than one shape your interested in, and that's okay. Let us know, and we can pick a selection of shapes so you can view the differences live in person. Letting us know the shapes your interested in ensures that we don't waste your time. We don't want to show you Rounds if you really want a Princess cut

Finally, we like to get an idea of the quality you're comfortable with. This factor is closely connected with budget and size and it helps if you have a bit of flexibility here. If we know the size, shape, and budget, we can do the hard work of selecting the best quality diamonds within those constraints so you don't have to.

So, this is why we like to get an idea of what you're looking for before we meet. It allows us to best prepare for the meeting and to show you only stones that interest you and are within your price range.

We like educated customers, so we will make sure to explain all of the grades and other factors that are important when searching for a diamond at our meeting. If you have any questions in the meantime, feel free to leave a comment below or Contact Us. We would be happy to answer them for you